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Pranav DeoStaff Product Manager

Ads Platform & GenAI

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Professional Journey

A curated timeline of platform-defining product launches focusing on data scalability and algorithmic intelligence.

Rakuten

May 2021 - Present
01

Staff Product Manager

Jun 2026 - Present
Ads Recommendation & Optimization
  • Lead the end-to-end roadmap for recommendation and optimization systems across programmatic surfaces, connecting ranking logic, pacing signals, and marketplace outcomes.
  • Own the B2B platform track for advertiser workflows, translating sales, operations, and partner needs into scalable self-serve systems.
02

Senior Product Manager

Jul 2022 - Jun 2026
Unified Campaign Command Center

Architected the backend logic to centralize advertiser inputs, reducing booking time by 25%. Built AI agents via LangChain for brand safety compliance.

03

Product Manager

May 2021 - Jul 2022
Premium Ad Formats & Inventory

Optimized rendering logic for high-impact display placements, validating a 32% engagement lift. Leveraged journey signals to drive a 19% CPM increase.

LeanData

August 2020 - May 2021
04

Product Manager

Aug 2020 - May 2021
Revenue Operations Engine

Spearheaded an entity routing engine optimizing B2B onboarding workflows to map fragmented hierarchical structures into unified revenue account models.

Media.net

August 2017 - July 2019
05

Product Analyst

Aug 2017 - Jul 2019
Display/Video Yield Strategy

Analyzed brand campaign workflows across video and display, translating complex AdTech specifications (VAST/VPAID) into scalable engineering requirements.

Prototypes, not pitches.

A PM who builds. Each of these is a real prototype: framed, shipped, and pressure-tested against current GenAI models to find the seam where a feature stops being a demo and starts being a product.

Read full case studies
AI Workflow Intelligence / Productivity

Gmail Commitment Radar

An AI-assisted Gmail layer that detects promises, asks, deadlines, and unresolved follow-ups hidden inside email threads, then turns them into a triageable commitment workflow.

GenAI Voice / Consumer Messaging

WhatsApp Regional Voice Over AI

A Smart Audio Playback layer for WhatsApp that renders text messages in the sender’s regional dialect with an authentic accent, rather than a generic synthetic voice.

Product Strategy / Marketplace Fairness

Google Maps: Meet Halfway Mode

A Group Fairness Engine for Google Maps that picks a real, land-locked venue for any number of friends, weighted by commute pain and inequality rather than by the geometric midpoint.

Marketplace / Sustainability

Rescue Radar: Food Delivery Post-Cancellation Offers

A map-first food delivery surface that turns last-minute canceled orders into a live, time-pressured rescue at fifty to seventy percent off, reframing waste prevention as delight.

Professional Network / UI Extension

LinkedIn Messaging: Formatting Option

A pixel-accurate LinkedIn Messaging recreation that adds rich-text formatting directly inside the native compose surface, closing a gap that no professional messaging product should still have.

Consumer Habits / Social Reading

Read with your Crew in Kindle

A social reading prototype that turns solitary reading into a shared habit through a daily progress ring, momentum streaks, time-validated pages, and crew nudges.

Academic Foundation

A timeline of formal academic training, research contributions, and foundational excellence in computer science and quantitative analytics.

2019 - 2020

Master of Science, Statistics

University of Maryland, College Park

Contributed research to The Feeling Economy (Ming-Hui Huang, Roland Rust), focused on AI's impact on customer experience, service strategy, and the rising value of emotional intelligence.

Honors • GPA: 3.83
2013 - 2017

Bachelor of Engineering, Computer Science

University of Mumbai, India

Consecutively ranked first in Applied Mathematics for five semesters.

First Class Honors • GPA: 3.93

About

Seven years of product work across three domains: programmatic advertising, B2B workflow automation, and AI-powered platform systems. The through-line across all three is a preference for platform thinking over feature thinking, and a habit of building the thing rather than just writing the spec.

The career started on the data side at Media.net in Mumbai, analyzing yield and monetization gaps across programmatic, video, and display inventory. That foundation led to a graduate degree in Statistics at the University of Maryland, which shifted the work from reporting on systems to designing them.

At LeanData in Santa Clara, that meant shipping a routing and entity intelligence engine for B2B revenue operations: a problem at the intersection of fragmented real-world data and business-critical workflow. At Rakuten in San Mateo, it has meant leading platform strategy for a unified campaign system and, more recently, defining the roadmap for a LangChain-based agentic AI tool that automates review and pre-launch workflows at scale, cutting rejection rates by 30% and launch delays by 30%.

The prototypes on this site are built alongside the day job. Each one starts from a real product gap, gets framed from a PM lens, and gets built far enough to pressure-test the core assumption against a current GenAI model. That practice is what keeps the product intuition honest.

Literature

Index & Study

03 Books Completed (Current Year); A strategic mix of biological endurance analysis, behavioral psychology, and foundational science fiction.
* Including a 3rd distinct read-through of Bill Bryson's 'The Body'.* Hitchhiker's Guide to the Galaxy; finally got to it after 3 years, and this was my 4th time reading it. Always a great escape and fun read!

Nexus

Yuval Noah Harari

The Hitchhiker's Guide to the Galaxy

Douglas Adams

The Body

Bill Bryson

Get in touch

Open to senior PM roles at the intersection of AI, platform, and data. Also happy to talk prototypes, product strategy, or anything in between.

Based in Sunnyvale, CA

Open to remote and hybrid

Open to relocation