Ads Platform
& GenAI
Professional Journey
A curated timeline of platform-defining product launches focusing on data scalability and algorithmic intelligence.
Rakuten
May 2021 - PresentSenior Product Manager
Architected the backend logic to centralize advertiser inputs, reducing booking time by 25%. Built AI agents via LangChain for brand safety compliance.
Feb 2022 - PresentProduct Manager
Optimized rendering logic for high-impact display placements, validating a 32% engagement lift. Leveraged journey signals to drive a 19% CPM increase.
May 2021 - Feb 2022LeanData
August 2020 - May 2021Product Manager
Spearheaded an entity routing engine optimizing B2B onboarding workflows to map fragmented hierarchical structures into unified revenue account models.
Aug 2020 - May 2021Media.net
August 2017 - July 2019Product Analyst
Analyzed brand campaign workflows across video and display, translating complex AdTech specifications (VAST/VPAID) into scalable engineering requirements.
Aug 2017 - Jul 2019Prototypes, not pitches.
A PM who builds. Each of these is a real prototype: framed, shipped, and pressure-tested against current GenAI models to find the seam where a feature stops being a demo and starts being a product.
Read full case studiesGoogle Maps Meet Mode
Conceptualization and prototype of an experiential "Meet Mode" feature designed for Google Maps, streamlining impromptu social coordination.
Flappy Eagle
A premium, cinematic survival experience game overriding standard physics engines with heavy, deliberate micro-interactions and rigorous gravity models.
LinkedIn Messaging Formatting
A browser extension prototype that injects rich text formatting capabilities; like bold, italics, and lists; directly into LinkedIn's native messaging interface.
WhatsApp Regional Voice-Over AI
End-to-end prototype injecting hyper-local, regional voice-over capabilities directly into WhatsApp using generative AI models.
Read with your Crew in Kindle
A conceptual prototype exploring synchronous, shared-reading experiences and social margin-notes tailored specifically for the Kindle ecosystem.
Food Delivery: Post-Cancellation Rescue
An algorithmic approach to salvaging canceled food delivery orders by dynamically mapping and discounting them to nearby users in real-time.
Academic Foundation
A timeline of formal academic training, research contributions, and foundational excellence in computer science and quantitative analytics.
Master of Science, Statistics
University of Maryland, College Park
Contributed research to The Feeling Economy (Ming-Hui Huang, Roland Rust), focused on AI's impact on customer experience, service strategy, and the rising value of emotional intelligence.
Bachelor of Engineering, Computer Science
University of Mumbai, India
Consecutively ranked first in Applied Mathematics for five semesters.
About
Seven years of product work across three domains: programmatic advertising, B2B workflow automation, and AI-powered platform systems. The through-line across all three is a preference for platform thinking over feature thinking, and a habit of building the thing rather than just writing the spec.
The career started on the data side at Media.net in Mumbai, analyzing yield and monetization gaps across programmatic, video, and display inventory. That foundation led to a graduate degree in Statistics at the University of Maryland, which shifted the work from reporting on systems to designing them.
At LeanData in Santa Clara, that meant shipping a routing and entity intelligence engine for B2B revenue operations: a problem at the intersection of fragmented real-world data and business-critical workflow. At Rakuten in San Mateo, it has meant leading platform strategy for a unified campaign system and, more recently, defining the roadmap for a LangChain-based agentic AI tool that automates review and pre-launch workflows at scale, cutting rejection rates by 30% and launch delays by 30%.
The prototypes on this site are built alongside the day job. Each one starts from a real product gap, gets framed from a PM lens, and gets built far enough to pressure-test the core assumption against a current GenAI model. That practice is what keeps the product intuition honest.
Literature
Index & Study
03 Books Completed (Current Year); A strategic mix of biological endurance analysis, behavioral psychology, and foundational science fiction.
* Including a 3rd distinct read-through of Bill Bryson's 'The Body'.* Hitchhiker's Guide to the Galaxy; finally got to it after 3 years, and this was my 4th time reading it. Always a great escape and fun read!
